Budget: $250 Million
Filmed from: 22nd February 2014 – 7th August 2014
Marketing techniques include:
· ABC television special “Marvel Studios: assembling a universe”
· Second ABC special “Marvel 75 years: From Pulp to pop!”
· Concept art releases
· Partnered with Harley-Davidson to produce an electric motorbike for the film
· Cast introduction at Comic-Con + post-event social media attention
· Leaked trailer in October + subsequent Youtube trailer (34.3 Million views)
· Samsung extended trailer w/ product placement
· Marvel ‘Agents of S.H.I.E.L.D’ has ties into the movie
· Second trailer aired during 2015 College Football Playoff National Championship
· “Stealth release” of comic Avengers: Age of Ultron Prelude – This Scepter’d Isle
· Film poster revealed
· Final Trailer ‘unlocked’ by fans